This is an excerpt of the deck I presented as part of Harvard Business School’s Alumni webinar series on May 8, 2013. If you happen to be a HBS Alumnus, you can catch the replay here. I will continue to fine-tune this presentation with the intent of publishing an e-book on the topic. The Business… Continue reading Social Media and the Business of Serendipity
From a personal perspective, I’m a fan of Pinterest. From a business perspective, I am a HUGE fan of Pinterest. Why? Well the stats are staggering on how much the site, while still in beta, has grown to the point where it drives more referring traffic than Google+, YouTube, and LinkedIn combined! Pinterest is becoming an increasingly important… Continue reading P-Tailing: Pinterest Tips for eTailers
QR codes are 2-dimensional bar codes that encode arbitrary text strings. via Pocket http://research.swtch.com/qart
Google+ is rolling out a new interface that replaces the black utility bar across the top of the page. In the video, it show how elegantly it cascades to reveal all of the different services that integrate into G+. Lovely or Scary? Well I decided to take inventory of all of the Google services I’m… Continue reading Google Don’t Hurt Me!
NYT and The Daily on iPad: Missed opportunity in their own back yard.
Remember when @mrskutcher only had 28,784 followers on Twitter? Neither do I. But that’s the point about Dailybooth.com! It’s like the wild west all over again in that it completely levels the playing field. Everyone starts at 0 followers. Get Kozy with @Adventuregirl THIS is your second chance to connect with the people on Twitter… Continue reading Is Dailybooth the next Twitter?
Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.