This is an excerpt of the deck I presented as part of Harvard Business School’s Alumni webinar series on May 8, 2013. If you happen to be a HBS Alumnus, you can catch the replay here. I will continue to fine-tune this presentation with the intent of publishing an e-book on the topic. The Business… Continue reading Social Media and the Business of Serendipity
P-Tailing: Pinterest Tips for eTailers
From a personal perspective, I’m a fan of Pinterest. From a business perspective, I am a HUGE fan of Pinterest. Why? Well the stats are staggering on how much the site, while still in beta, has grown to the point where it drives more referring traffic than Google+, YouTube, and LinkedIn combined! Pinterest is becoming an increasingly important… Continue reading P-Tailing: Pinterest Tips for eTailers
iWallet, Near Field Communications and Isis: The iPhone be your be-all.
One Step Closer to Reality: Apple’s iWallet Application Apple’s leading trend in patent based research in 2010 was without a doubt concerning all things related to the use of Near Field Communications or NFC in all of Apple’s hardware. The iPhone will no doubt emerge as the most crucial device in Apple’s NFC ecosystem because it will serve as your future… Continue reading iWallet, Near Field Communications and Isis: The iPhone be your be-all.
QR Codes Presentation: IRL to URL
Here’s the long form presentation of the presentation I gave the the Columbus Social Media Club back in 2010. With iOS11 supporting QR codes in the iPhone camera, I thought it might be good to resurrect this as marketers will be looking for information on how to leverage this old/new school tactic of connecting in… Continue reading QR Codes Presentation: IRL to URL
Apple Retail Stores to Integrate iBeacon Systems to Assist with Sales and Services
According to the report, the integration of iBeacons within Apple’s stores will be used in cohesion with a future update to the Apple Store app, which can give detailed information on a product when a user walks near an item. via Pocket http://bit.ly/Kjl2pQ
QR codes are 2-dimensional bar codes that encode arbitrary text strings. via Pocket http://research.swtch.com/qart
Google Don’t Hurt Me!
Google+ is rolling out a new interface that replaces the black utility bar across the top of the page. In the video, it show how elegantly it cascades to reveal all of the different services that integrate into G+. Lovely or Scary? Well I decided to take inventory of all of the Google services I’m… Continue reading Google Don’t Hurt Me!
This is what happens when the legal department is in charge of marketing. #fail
Cool! @getglue call to action on ABC’s What would you do? Bummer not in top 5 checkins.
Great execution on QR Code!
Great use of QR codes to promote 5/3 Bank’s mobile application. Highly relevent being posted on the ATM receipt and makes an immediate connection to get the app in iTunes. WELL DONE!