From a personal perspective, I’m a fan of Pinterest. From a business perspective, I am a HUGE fan of Pinterest. Why? Well the stats are staggering on how much the site, while still in beta, has grown to the point where it drives more referring traffic than Google+, YouTube, and LinkedIn combined! Pinterest is becoming an increasingly important… Continue reading P-Tailing: Pinterest Tips for eTailers
QR codes are 2-dimensional bar codes that encode arbitrary text strings. via Pocket http://research.swtch.com/qart
Great use of QR codes to promote 5/3 Bank’s mobile application. Highly relevent being posted on the ATM receipt and makes an immediate connection to get the app in iTunes. WELL DONE!
NYT and The Daily on iPad: Missed opportunity in their own back yard.
Allure to Give Away $725,000 Worth of Beauty Products via Microsoft Tags Allure magazine has partnered with Microsoft Tag for its annual Free Stuff issue this August, allowing readers to use their smartphones to participate in $725,000 worth of beauty product giveaways, which are awarded on a first-come, first-win basis. In years past, readers… Continue reading Are Microsoft Tags the “go to” 2D barcode for major publishers? Allure’s $725,000 give away is compelling.
Here’s the long form presentation of the presentation I gave the the Columbus Social Media Club back in 2010. With iOS11 supporting QR codes in the iPhone camera, I thought it might be good to resurrect this as marketers will be looking for information on how to leverage this old/new school tactic of connecting in… Continue reading QR Codes Presentation: IRL to URL
QR codes have crossed the pacific and invading the US, but is anyone getting it right? Read this post to get ideas to implement QR codes into the retail experience.
Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.
My wife and the new iPhone app Siri have a lot in common – they both have great personalities, they are brilliant AND gorgeous <insert brownie points here>. I recently attended a meeting of the local IxDA (Interaction Design Association) where they showed videos from Interaction10, this year’s conference for interaction designers. One video struck… Continue reading iPhone App Siri – The Greatest User Experience EVER!