According to the report, the integration of iBeacons within Apple’s stores will be used in cohesion with a future update to the Apple Store app, which can give detailed information on a product when a user walks near an item. via Pocket http://bit.ly/Kjl2pQ
This is an excerpt of the deck I presented as part of Harvard Business School’s Alumni webinar series on May 8, 2013. If you happen to be a HBS Alumnus, you can catch the replay here. I will continue to fine-tune this presentation with the intent of publishing an e-book on the topic. The Business… Continue reading Social Media and the Business of Serendipity
From a personal perspective, I’m a fan of Pinterest. From a business perspective, I am a HUGE fan of Pinterest. Why? Well the stats are staggering on how much the site, while still in beta, has grown to the point where it drives more referring traffic than Google+, YouTube, and LinkedIn combined! Pinterest is becoming an increasingly important… Continue reading P-Tailing: Pinterest Tips for eTailers
QR codes are 2-dimensional bar codes that encode arbitrary text strings. via Pocket http://research.swtch.com/qart
Great use of QR codes to promote 5/3 Bank’s mobile application. Highly relevent being posted on the ATM receipt and makes an immediate connection to get the app in iTunes. WELL DONE!
Allure to Give Away $725,000 Worth of Beauty Products via Microsoft Tags Allure magazine has partnered with Microsoft Tag for its annual Free Stuff issue this August, allowing readers to use their smartphones to participate in $725,000 worth of beauty product giveaways, which are awarded on a first-come, first-win basis. In years past, readers… Continue reading Are Microsoft Tags the “go to” 2D barcode for major publishers? Allure’s $725,000 give away is compelling.
Here’s the long form presentation of the presentation I gave the the Columbus Social Media Club back in 2010. With iOS11 supporting QR codes in the iPhone camera, I thought it might be good to resurrect this as marketers will be looking for information on how to leverage this old/new school tactic of connecting in… Continue reading QR Codes Presentation: IRL to URL
Remember when @mrskutcher only had 28,784 followers on Twitter? Neither do I. But that’s the point about Dailybooth.com! It’s like the wild west all over again in that it completely levels the playing field. Everyone starts at 0 followers. Get Kozy with @Adventuregirl THIS is your second chance to connect with the people on Twitter… Continue reading Is Dailybooth the next Twitter?
QR codes have crossed the pacific and invading the US, but is anyone getting it right? Read this post to get ideas to implement QR codes into the retail experience.
Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.