Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.
Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.