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Acappella Media's Digital Treats

Acappella Media's Digital Treats

  • User Experience Design
  • Digital Strategy
  • Social Media
  • Mobile

Tag: old spice

Old Spice’s Twitter Effect on Axe

Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.

Published July 19, 2010
Categorized as Best Practices, Digital Strategy, Mobile, QR, Social Media Tagged axe, facebook, old spice, QR Codes, twitter, youtube
Acappella Media's Digital Treats
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