This is an excerpt of the deck I presented as part of Harvard Business School’s Alumni webinar series on May 8, 2013. If you happen to be a HBS Alumnus, you can catch the replay here. I will continue to fine-tune this presentation with the intent of publishing an e-book on the topic. The Business… Continue reading Social Media and the Business of Serendipity
Search Marketers Tap Social to Boost SEO NOVEMBER 16, 2010 Majority of companies have blogged with goal of search optimization The majority of search marketers have recognized the importance of social media to their search engine optimization efforts, according to a November 2010 study from search marketing software provider SEOmoz. Nearly 71% of respondents… Continue reading Study: Social is used to successfully amplify SEO results. See the stats via @eMarketer.