Social Media and the Business of Serendipity

Building real world relationships with Social Media

This is an excerpt of the deck I presented as part of Harvard Business School’s Alumni webinar series on May 8, 2013.  If you happen to be a HBS Alumnus, you can catch the replay here.  I will continue to fine-tune this presentation with the intent of publishing an e-book on the topic.  The Business… Continue reading Social Media and the Business of Serendipity

P-Tailing: Pinterest Tips for eTailers

Sparking the imagination of Retailers in the art of Pinterest

From a personal perspective, I’m a fan of Pinterest. From a business perspective, I am a HUGE fan of Pinterest. Why? Well the stats are staggering on how much the site, while still in beta, has grown to the point where it drives more referring traffic than Google+, YouTube, and LinkedIn combined!  Pinterest is becoming an increasingly important… Continue reading P-Tailing: Pinterest Tips for eTailers

iWallet, Near Field Communications and Isis: The iPhone be your be-all.

One Step Closer to Reality: Apple’s iWallet Application Apple’s leading trend in patent based research in 2010 was without a doubt concerning all things related to the use of Near Field Communications or NFC in all of Apple’s hardware. The iPhone will no doubt emerge as the most crucial device in Apple’s NFC ecosystem because it will serve as your future… Continue reading iWallet, Near Field Communications and Isis: The iPhone be your be-all.

QR Codes Presentation: IRL to URL

Here’s the long form presentation of the presentation I gave the the Columbus Social Media Club back in 2010.  With iOS11 supporting QR codes in the iPhone camera, I thought it might be good to resurrect this as marketers will be looking for information on how to leverage this old/new school tactic of connecting in… Continue reading QR Codes Presentation: IRL to URL