Tag Archives: twitter

NYT and The Daily on iPad: Media Companies’ Missed Opportunity

NYT and The Daily on iPad: Missed opportunity in their own back yard.

Posted in Digital Strategy, Mobile, Social Media | Also tagged , , , , | 1 Comment

Old Spice’s Twitter Effect on Axe

Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.

Posted in Best Practices, Digital Strategy, Social Media | Also tagged , , , | 5 Comments