Social Media and the Business of Serendipity


This is an excerpt of the deck I presented as part of Harvard Business School’s Alumni webinar series on May 8, 2013.  If you happen to be a HBS Alumnus, you can catch the replay here.  I will continue to fine-tune this presentation with the intent of publishing an e-book on the topic.  The Business of Serendipity is the quest to recognize patterns that may lead to moments rich with the promise of serendipity.  Social media is just the platform for this quest.

LinkedIn Launches Share Button

LinkedIn Launches Share Button

Business-oriented social network LinkedIn has launched a share button, which gives publishers a way to spread their content on LinkedIn and enables users to easily share content with their LinkedIn network.

Publishers can choose between three flavors of the share button: vertical with a share counter, a smaller, horizontal button with the counter, or a horizontal button with no counter.

Adding the button to a site or blog is as easy as choosing one of those options and pasting a couple of lines of code, available at LinkedIn’s Publishers page. You can see the result (that’s the vertical button with a counter) …..read full story >>

Study: Social is used to successfully amplify SEO results. See the stats via @eMarketer.

Search Marketers Tap Social to Boost SEO

NOVEMBER 16, 2010

 

Majority of companies have blogged with goal of search optimization

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The majority of search marketers have recognized the importance of social media to their search engine optimization efforts, according to a November 2010 study from search marketing software provider SEOmoz.

Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.

 

Marketers Worldwide Who Use Social Media as Partof Their SEO Strategy, May 2010 (% of respondents)

 

If you’re still thinking social media is a passing fad, think again. This is yet another example of how it’s a viable tactic to amplify your digital marketing efforts.

Scaling Corporate SM Checklist

Scaling Corporate SM Checklist

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You’ve successfully passed through “phase 1″ of your company’s social media evolution where just a few expert voices represented your brand online.  Now you are handing over the keys to a larger, more representative group of speakers.  How can you make sure that this proliferation increases, not fragments, your impact online?  How do you prevent someone going off the reservation?  Through guardrails, governance, and training (oh my!).  Here’s a checklist from basic fundamental to advanced degree:

Great advice for those trying to get buy-in on social media tactics in the corporate world!