This is an excerpt of the deck I presented as part of Harvard Business School’s Alumni webinar series on May 8, 2013. If you happen to be a HBS Alumnus, you can catch the replay here. I will continue to fine-tune this presentation with the intent of publishing an e-book on the topic. The Business of Serendipity is the quest to recognize patterns that may lead to moments rich with the promise of serendipity. Social media is just the platform for this quest.
Search Marketers Tap Social to Boost SEO
NOVEMBER 16, 2010
Majority of companies have blogged with goal of search optimization
The majority of search marketers have recognized the importance of social media to their search engine optimization efforts, according to a November 2010 study from search marketing software provider SEOmoz.
Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.
If you’re still thinking social media is a passing fad, think again. This is yet another example of how it’s a viable tactic to amplify your digital marketing efforts.