Study: Social is used to successfully amplify SEO results. See the stats via @eMarketer.

Search Marketers Tap Social to Boost SEO

NOVEMBER 16, 2010

 

Majority of companies have blogged with goal of search optimization

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The majority of search marketers have recognized the importance of social media to their search engine optimization efforts, according to a November 2010 study from search marketing software provider SEOmoz.

Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.

 

Marketers Worldwide Who Use Social Media as Partof Their SEO Strategy, May 2010 (% of respondents)

 

If you’re still thinking social media is a passing fad, think again. This is yet another example of how it’s a viable tactic to amplify your digital marketing efforts.