LinkedIn Launches Share Button

LinkedIn Launches Share Button

Business-oriented social network LinkedIn has launched a share button, which gives publishers a way to spread their content on LinkedIn and enables users to easily share content with their LinkedIn network.

Publishers can choose between three flavors of the share button: vertical with a share counter, a smaller, horizontal button with the counter, or a horizontal button with no counter.

Adding the button to a site or blog is as easy as choosing one of those options and pasting a couple of lines of code, available at LinkedIn’s Publishers page. You can see the result (that’s the vertical button with a counter) …..read full story >>

Scaling Corporate SM Checklist

Scaling Corporate SM Checklist

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You’ve successfully passed through “phase 1″ of your company’s social media evolution where just a few expert voices represented your brand online.  Now you are handing over the keys to a larger, more representative group of speakers.  How can you make sure that this proliferation increases, not fragments, your impact online?  How do you prevent someone going off the reservation?  Through guardrails, governance, and training (oh my!).  Here’s a checklist from basic fundamental to advanced degree:

Great advice for those trying to get buy-in on social media tactics in the corporate world!