Are Microsoft Tags the “go to” 2D barcode for major publishers? Allure’s $725,000 give away is compelling.

Allure to Give Away $725,000 Worth of Beauty Products via Microsoft Tags

Allure magazine has partnered with Microsoft Tag for its annual Free Stuff issue this August, allowing readers to use their smartphones to participate in $725,000 worth of beauty product giveaways, which are awarded on a first-come, first-win basis.

 

In years past, readers could log on to Allure’s website to enter the contests and sign up for text alert reminders. This year, however, the promotion is moving to smartphones.

To take part in the contests, which begin August 2, readers can type gettag.mobi into their mobile browsers to download the Microsoft Tag Reader. Using the app, they can scan the Tag in the magazine or on Allure’s Free Stuff page to register. Users can also opt to get text message alerts 15 minutes before each event occurs and then scan the Tag to enter.

For those unfamiliar with Microsoft Tag, the product is Microsoft’s version of the QR code, a 2-D barcode that can be scanned using a QR reader app to pull up images, video and a range of other interactive features. Although there are a number of QR code readers available in smartphone app stores, Microsoft Tag requires its own reader app.

Of course, I love 2D Barcodes. Microsoft proves that it can swing its weight to get major publishers to use their proprietary Microsoft Tag. Using 2D barcodes for contests is a GREAT application of the technology.

What would you do? Would you accept Eko’s Foursquare friend invite?

This is a great example of what NOT to do and proves that quality is much better than quantity when it comes to social media.

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Eko’s stats:

0 checkins

0 days out

13,045 friends(?!)

Why, WHY would anyone accept a friend request like this.  Especially from Indonesia when you live in the US!

How the H*** did he find me?

THE greatest CSS roundup EVER! Thanks @jojototh

Most Useful CSS Galleries Sorted by Google PR – Webdesign Gallery Week

In: English| Inspiration| Web Design| design


11
Jun
2009

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Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

In today’s article from the “Webdesign Gallery Week” series, we will look at the most useful CSS showcase galleries. What makes them most useful is their search/sorting features – some of them let you search by colors, by layouts, by categories. And as a bonus they all are sorted by Google PR and current Alexa rating.

Really nice round up of CSS Galleries sorted by Google PR.

Scaling Corporate SM Checklist

Scaling Corporate SM Checklist

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You’ve successfully passed through “phase 1″ of your company’s social media evolution where just a few expert voices represented your brand online.  Now you are handing over the keys to a larger, more representative group of speakers.  How can you make sure that this proliferation increases, not fragments, your impact online?  How do you prevent someone going off the reservation?  Through guardrails, governance, and training (oh my!).  Here’s a checklist from basic fundamental to advanced degree:

Great advice for those trying to get buy-in on social media tactics in the corporate world!