Scaling Corporate SM Checklist
You’ve successfully passed through “phase 1″ of your company’s social media evolution where just a few expert voices represented your brand online. Now you are handing over the keys to a larger, more representative group of speakers. How can you make sure that this proliferation increases, not fragments, your impact online? How do you prevent someone going off the reservation? Through guardrails, governance, and training (oh my!). Here’s a checklist from basic fundamental to advanced degree:
Great advice for those trying to get buy-in on social media tactics in the corporate world!