Category Archives: Social Media

NYT and The Daily on iPad: Media Companies’ Missed Opportunity

NYT and The Daily on iPad: Missed opportunity in their own back yard.

Also posted in Digital Strategy, Mobile | Tagged , , , , , | 1 Comment

Old Spice’s Twitter Effect on Axe

Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.

Also posted in Best Practices, Digital Strategy | Tagged , , , , | 5 Comments