Category Archives: Digital Strategy

Google Don’t Hurt Me!

Google+ is rolling out a new interface that replaces the black utility bar across the top of the page. In the video, it show how elegantly it cascades to reveal all of the different services that integrate into G+. Lovely or Scary? Well I decided to take inventory of all of the Google services I’m [...]

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NYT and The Daily on iPad: Media Companies’ Missed Opportunity

NYT and The Daily on iPad: Missed opportunity in their own back yard.

Also posted in Mobile, Social Media | Tagged , , , , , | 1 Comment

Is Dailybooth the next Twitter?

Remember when @mrskutcher only had 28,784 followers on Twitter? Neither do I.  But that’s the point about Dailybooth.com! It’s like the wild west all over again in that it completely levels the playing field.  Everyone starts at 0 followers. Get Kozy with @Adventuregirl THIS is your second chance to connect with the people on Twitter [...]

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QR+RETAIL=Killer App or App Killer?

QR codes have crossed the pacific and invading the US, but is anyone getting it right? Read this post to get ideas to implement QR codes into the retail experience.

Also posted in Best Practices, Mobile | Tagged , , | 3 Comments

Old Spice’s Twitter Effect on Axe

Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.

Also posted in Best Practices, Social Media | Tagged , , , , | 5 Comments