Category Archives: Best Practices

Is Dailybooth the next Twitter?

By John | Published: September 15, 2010

Remember when @mrskutcher only had 28,784 followers on Twitter? Neither do I.  But that’s the point about Dailybooth.com! It’s like the wild west all over again in that it completely levels the playing field.  Everyone starts at 0 followers. Get Kozy with @Adventuregirl THIS is your second chance to connect with the people on Twitter [...]

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QR+RETAIL=Killer App or App Killer?

By John | Published: August 30, 2010

QR codes have crossed the pacific and invading the US, but is anyone getting it right? Read this post to get ideas to implement QR codes into the retail experience.

Also posted in Digital Strategy, Mobile | Tagged , , | 3 Comments

Old Spice’s Twitter Effect on Axe

By John | Published: July 19, 2010

Old Spice’s recent campaign was a seminal moment in social media history punctuating it’s importance in the marketing mix. This post show’s how AXE made a critical mistake in not having a sound strategy for their social media.

Also posted in Digital Strategy, Social Media | Tagged , , , , | 5 Comments

iPhone App Siri – The Greatest User Experience EVER!

By John | Published: March 21, 2010

My wife and the new iPhone app Siri have a lot in common – they both have great personalities, they are brilliant AND gorgeous <insert brownie points here>. I recently attended a meeting of the local IxDA (Interaction Design Association) where they showed videos from Interaction10, this year’s conference for interaction designers.  One video struck [...]

Also posted in Mobile, User Experience Design | Tagged , , , | 1 Comment