Are Microsoft Tags the “go to” 2D barcode for major publishers? Allure’s $725,000 give away is compelling.

Allure to Give Away $725,000 Worth of Beauty Products via Microsoft Tags

Allure magazine has partnered with Microsoft Tag for its annual Free Stuff issue this August, allowing readers to use their smartphones to participate in $725,000 worth of beauty product giveaways, which are awarded on a first-come, first-win basis.

 

In years past, readers could log on to Allure’s website to enter the contests and sign up for text alert reminders. This year, however, the promotion is moving to smartphones.

To take part in the contests, which begin August 2, readers can type gettag.mobi into their mobile browsers to download the Microsoft Tag Reader. Using the app, they can scan the Tag in the magazine or on Allure’s Free Stuff page to register. Users can also opt to get text message alerts 15 minutes before each event occurs and then scan the Tag to enter.

For those unfamiliar with Microsoft Tag, the product is Microsoft’s version of the QR code, a 2-D barcode that can be scanned using a QR reader app to pull up images, video and a range of other interactive features. Although there are a number of QR code readers available in smartphone app stores, Microsoft Tag requires its own reader app.

Of course, I love 2D Barcodes. Microsoft proves that it can swing its weight to get major publishers to use their proprietary Microsoft Tag. Using 2D barcodes for contests is a GREAT application of the technology.

Should 4SQ and Groupon be concerned that #Facebook just launched “Deals”? I think so!

    • by Jon Fougner on Wednesday, November 3, 2010 at 2:18pm

      Everyone likes getting a good deal, but it’s not always easy to find the right one at the moment you could use one. Imagine that while you’re looking for a new place to try for lunch, you could see offers from restaurants nearby on your phone. On the other hand, I already love Zachary’s Pizza, so imagine if I were rewarded for coming back there every week with my friends.

       

      Starting today, local businesses will be able to offer you deals when you check in to their place on Facebook. Deals will be rolling out over the next few days and will only be available in the United States at this time.

       

      We launched Places to let you share where you are with your friends and see who’s nearby. Now with Deals, you also can see what offers are nearby and share those deals with your friends.

       

      Finding deals near you is easy. On touch.facebook.com or the latest version of Facebook for iPhone, touch “Places” and then touch “Check In.” Nearby Places with deals have a yellow icon:

       

      

Well, this just may be the move that breathes new life into Facebook’s Places! Now there’s a reason to use it and it just may give Foursquare a run for it’s money. An in the process, Groupon should be hearing footsteps! What do you think? Will you start checking in Places just to get a deal?? Probably!

99 Essential Twitter Tools And Applications /via @SmashingMag

Smashing Magazine

99 Essential Twitter Tools And Applications

If you haven’t heard of Twitter by now, you must be living under a rock! It is everywhere, and everyone is using it. To say that the rise of Twitter has been explosive would be an understatement. As a result of this growth, the number of Twitter apps and tools available has become extensive. So, in this post we have filtered them down to a respectable 99.

Below, we present 99 Essential Twitter Tools and Applications, split into the following categories: Tools and Productivity Apps, Statistics and Analytics, Find New Twitter Friends Apps, Search Twitter Apps, Web-Based Mobile Apps, WordPress Twitter Plug-Ins, Adobe Air Twitter Apps and Firefox Twitter Extensions.

This is over a year old, but it’s such an exhaustive list, it was too good not to pass on! LOVE smashing magazine!