LinkedIn Launches Share Button
Business-oriented social network LinkedIn has launched a share button, which gives publishers a way to spread their content on LinkedIn and enables users to easily share content with their LinkedIn network.
Publishers can choose between three flavors of the share button: vertical with a share counter, a smaller, horizontal button with the counter, or a horizontal button with no counter.
Adding the button to a site or blog is as easy as choosing one of those options and pasting a couple of lines of code, available at LinkedIn’s Publishers page. You can see the result (that’s the vertical button with a counter) …..read full story >>
Search Marketers Tap Social to Boost SEO
NOVEMBER 16, 2010
Majority of companies have blogged with goal of search optimization
The majority of search marketers have recognized the importance of social media to their search engine optimization efforts, according to a November 2010 study from search marketing software provider SEOmoz.
Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.
If you’re still thinking social media is a passing fad, think again. This is yet another example of how it’s a viable tactic to amplify your digital marketing efforts.
One Step Closer to Reality: Apple’s iWallet Application
Apple’s leading trend in patent based research in 2010 was without a doubt concerning all things related to the use of Near Field Communications or NFC in all of Apple’s hardware. The iPhone will no doubt emerge as the most crucial device in Apple’s NFC ecosystem because it will serve as your future means of electronic payment. A trend that will allow your future iPhone to act as electronic currency, your credit card, your debit card, your electronic coupon and all the while acting as a means of holding electronic tickets for such things as concerts, air travel, bus or subway. Today, we’re one step closer to that reality with the formation of a National Mobile Commerce Network called ISIS, backed by AT&T and Verizon, Apple’s current wireless partners.
I can’t believe that none of the bigger blogs have any of this on their radar. This is amazing stuff happening and is yet another game changer. Apple will be creating an iWallet to be used in lieu of plastic and it wil have location based ads with iAds, coupons, personalized loyalty. They bought Siri, the personal assistant app recently. This means the Dick Tracy video watch looks like Fred Flintstone’s sundial watch.
This may be the genius that is Apple. Yeah, opensource is great and I love Android (secretly rooting for it), but there’s something to be said about things “just working”.
Can’t wait to see this future Apple has in store for us.
Allure to Give Away $725,000 Worth of Beauty Products via Microsoft Tags
Allure magazine has partnered with Microsoft Tag for its annual Free Stuff issue this August, allowing readers to use their smartphones to participate in $725,000 worth of beauty product giveaways, which are awarded on a first-come, first-win basis.
In years past, readers could log on to Allure’s website to enter the contests and sign up for text alert reminders. This year, however, the promotion is moving to smartphones.
To take part in the contests, which begin August 2, readers can type gettag.mobi into their mobile browsers to download the Microsoft Tag Reader. Using the app, they can scan the Tag in the magazine or on Allure’s Free Stuff page to register. Users can also opt to get text message alerts 15 minutes before each event occurs and then scan the Tag to enter.
For those unfamiliar with Microsoft Tag, the product is Microsoft’s version of the QR code, a 2-D barcode that can be scanned using a QR reader app to pull up images, video and a range of other interactive features. Although there are a number of QR code readers available in smartphone app stores, Microsoft Tag requires its own reader app.
Of course, I love 2D Barcodes. Microsoft proves that it can swing its weight to get major publishers to use their proprietary Microsoft Tag. Using 2D barcodes for contests is a GREAT application of the technology.